D

¡¡¡¡Ranch£®It was near Los Angeles in California£®A few years later Hollywood was one of the famous places in the world£®At the beginning of the 20th century there was a big farm called Hollywood£®From the 1910's to the 1950's£¬Hollywood was the film center of the world£®

¡¡¡¡Every family knew the names of its film stars¡ªCharlie Chaplin£¬Greta Garbo£¬Bergman and hundreds more£®

¡¡¡¡The reason why people went to Hollywood to make films was the sun£®At first£¬people made films in New York on the east coast of the United States£®

¡¡¡¡But then they heard about Los Angeles£¬where there are 350 days of the sun every year£®As they made all the films by sunlight£¬the west coast was a much better place to work£®Also near Hollywood you can find mountains and sea and desert£®They did not have to travel far to make any kind of film£®

¡¡¡¡When TV became popular£¬Hollywood started making films for television£®Then in the 1970's they discovered people still went to the cinema to see big expensive films£®Nowadays they are still making films in Hollywood and people see them all over the world£®

51£®Hollywood used to be a _________£®

A£®cinema

B£®big farm

C£®park

D£®market

52£®In the 1910's Hollywood became a _________£®

A£®famous theatre

B£®good place to have holidays

C£®film center

D£®home for stars

53£®Who was not mentioned(Ìáµ½) as a film star in the passage _________£®

A£®Charlie Chaplin

B£®Marily Monroe

C£®Bergman

D£®Greta Garbo

54£®People went to Hollywood to make films because _________£®

A£®it was a beautiful place

B£®they could find many film stars

C£®there was a lot of sunlight there

D£®it was a famous place

55£®Which statement(˵·¨) is true?_________

A£®The west coast was a better place to make films£®

B£®There are no mountains near Hollywood£®

C£®People no longer went to the cinema after television became popular£®

D£®Hollywood began to make films for television after the First World War£®

E

¡¡¡¡Advertisers tend to think big and perhaps this is why they're always coming in for criticism£®Their critics seem to resent them because they have a flair for selfª²promotion and because they have so much money to throw around£®¡°It's iniquitous,¡± they say£¬¡°that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year£®It only goes to show how much profit the big companies are making£®Why don't they stop advertising and reduce the price of their goods? After all£¬it's the consumer who pays£®£®£®¡±

¡¡¡¡The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products£®It is precisely because of the heavy advertising that consumer goods are so cheap£®But we get the wrong idea if we think the only purpose of advertising is to sell goods£®Another equally important function is to inform£®A great deal of the knowledge we have about household goods derives largely from the advertisements we read£®Advertisements introduce us to new products or remind us of the existence of the ones we already know about£®Supposing you wanted to buy a washing machine£¬it is more than likely you would obtain details regarding performance£¬price£¬etc£®£¬from an advertisement£®

¡¡¡¡Lots of people pretend that they never read advertisements£¬but this claim may be seriously doubted£®It is hardly possible not to read advertisements these days£®And what fun they often are£¬too! Just think what a railway station or a newspaper would be like without advertisements£®Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful£¬witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities£®

¡¡¡¡We must not forget£¬either£¬that advertising makes a positive contribution to our pockets£®Newspapers£¬commercial radio and television companies could not subsist without this source of revenue£®The fact that we pay so little for our daily paper£¬or can enjoy so many broadcast programs is due entirely to the money spent by advertisers£®Just think what a newspaper would cost if we had to pay its full price!

¡¡¡¡Another thing we mustn't forget is the ¡°small ads¡± which are in virtually every newspaper and magazine£®What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns£®For instance£¬you can find a job£¬buy or sell a house£¬announce a birth£¬marriage or death in what used to be called the ¡°hatch£¬match and dispatch¡± coª²lumn but by far the most fascinating section is the personal or ¡°agony¡± column£®No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature£®It's the best advertisement for advertising there is!

56£®What is the main idea of this passage?_________

A£®Advertisement£®

B£®The benefits of advertisement£®

C£®Advertisers perform a useful service to communities _________£®

D£®The costs of advertisement£®

57£®The attitude of the author toward advertisers is _________£®

A£®appreciative

B£®trustworthy

C£®critical

D£®dissatisfactory

58£®Why do the critics criticize advertisers?_________

A£®Because advertisers often brag£®

B£®Because critics think advertisement is a ¡°waste of money¡±£®

C£®Because customers are encouraged to buy more than necessary£®

D£®Because customers pay more£®

59£®Which of the following is Not True?_________

A£®Advertisement makes contribution to our pockets and we may know everything£®

B£®We can buy what we want£®

C£®Products of good quality don't need to be advertised£®

D£®Advertisement makes our life colorful£®

60£®The passage is _________£®

A£®Narration

B£®Description

C£®Criticism

D£®Argumentation

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