Time magazine named Facebook founder Mark Zuckerberg its 'Person of the Year' for 2010. The magazine's editor Rick Stengel said Time chose the 26-year-old Internet star and philanthropist, in part, 'for creating a new system of exchanging information that has become both indispensable and sometimes a little scary.'
　　It marks the fourth time in recent history that a figure from technology won the pop culture honor.
　　In 2006, the magazine chose 'You' for the idea, represented by YouTube and blogs, that ordinary people now had power to create content online.
　　In 2005, the winners were Bill and Melinda Gates plus Bono--representing 'The Good Samaritans'--in honor of the charitable giving by the Microsoft co-founder and his wife.
　　In 1999, there was Amazon.com founder Jeffrey Bezos, chosen for the potential of e-commerce to change the way we shop.
　　And in 1997, the winner was Andy Grove, the early Intel employee and leader.
　　If fellow Internet star Bezos is any guide, Zuckerberg could still be in store for a wild ride. While Amazon's revenue--and stock price--have grown to an all-time high over the last year, the company went through a rough patch for a while after Bezos won the honor, with analysts and investors fretting about its business model and for a while preferring rival eBay.
　　Yet Bezos is now back on top of his game, with the Kindle e-reader once again shaking up the book industry and new ventures like Web services holding the potential to shake up the way business gets done. Bezos is fond of saying that he remained focused on the long-term with Amazon, seeing past the daily concerns of Wall Street to what might best serve customers.

　　译文：
　　《时代》（Time）杂志将Facebook创始人扎克伯格（Mark Zuckerberg）选为2010年度人物。该杂志编辑斯坦格尔（Rick Stengel）说，《时代》选择这位26岁的互联网巨星和慈善家，部分是因为他创立了一个不可或缺的、有时又令人害怕的全新信息交换系统。
　　这是科技界人士近些年第四次获得该流行文化殊荣。
　　2006年，《时代》杂志的年度人物是“你”（You），以YouTube和博客为代表，传达了所有人都是互联网上内容创造者这一概念。
　　2005年将慈善代言人比尔•盖茨和梅琳达•盖茨夫妇（Bill and Melinda Gates）和U2乐队主唱波诺（Bono）选为年度人物，向这位微软创始人及其夫人的慈善捐赠表示敬意。
　　1999年，亚马逊公司（Amazon.com）创始人贝佐斯（Jeffrey Bezos）获此殊荣，原因是他促使电子商务开始改变人们的购物方式。
　　1997年的年度人物是英特尔前员工和高管葛洛夫（Andy Grove）。
　　如果同是互联网巨星的贝佐斯有什么指导意义的话，那么扎克伯格很有可能还会经历一番打拼。亚马逊的收入和股价在去年创历史新高，而在贝佐斯获评年度人物后，该公司度过了一段艰难的岁月，分析师和投资者对其商业模式感到担心，一度偏向其竞争对手eBay。
　　然而，贝佐斯现在又回到了制高点，Kindle电子阅读器再次引起图书行业大变革，亚马逊网络服务（Amazon Web Services）等新风投项目也有可能会革新商业运作方式。贝佐斯总爱说，他注重的仍是亚马逊的长期发展，不去想华尔街每天的担忧，而是想着如何才能为消费者提供最好的服务。

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