Txet3

over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, apply lotions and wipe counters almost without thinking, often in response to a carefully designed set of daily cues.

“There are fundamental public health problems, like hand washing with soap, that remain killers only because we can’t figure out how to change people’s habits,” Dr. Curtis said. “We wanted to learn from private industry how to create new behaviors that happen automatically.”

The companies that Dr. Curtis turned to — Procter & Gamble, Colgate-Palmolive and Unilever — had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.

If you look hard enough, you’ll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.

A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs,and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals,slipped in between hair brushing and putting on makeup.

“Our products succeed when they become part of daily or weekly patterns,” said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.”

Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.

31.According to Dr.Curtis,habits like hand washing with soap________.

[A] should be further cultivated

[B] should be changed gradually

[C] are deepiy rooted in history

[D] are basically private concerns

32.Bottled water,chewing gun and skin moisturizers are mentioned in Paragraph 5 so as to____

[A] reveal their impact on people’habits

[B] show the urgent need of daily necessities

[C]indicate their effect on people’buying power

[D]manifest the significant role of good habits

33.which of the following does NOT belong to products that help create people’s habits?

[A]Tide

[B]Crest

[C]Colgate

[D]Unilver

34.From the text wekonw that some of consumer’s habits are developed due to _____

[A]perfected art of products

[B]automatic behavior creation

[C]commercial promotions

[D]scientific experiments

35.the author’sattitude toward the influence of advertisement on people’s habits is____

[A]indifferent

[B]negative

[C]positive

[D]biased

Text4

Many Americans regard the jury system as a concrete expression of crucial democratic values, including the principles that all citizens who meet minimal qualifications of age and literacy are equally competent to serve on juries; that jurors should be selected randomly from a representative cross section of the community; that no citizen should be denied the right to serve on a jury on account of race, religion, sex, or national origin; that defendants are entitled to trial by their peers; and that verdicts should represent the conscience of the community and not just the letter of the law. The jury is also said to be the best surviving example of direct rather than representative democracy. In a direct democracy, citizens take turns governing themselves, rather than electing representatives to govern for them.

But as recently as in 1986, jury selection procedures conflicted with these democratic ideals. In some states, for example, jury duty was limited to persons of supposedly superior intelligence, education, and moral character. Although the Supreme Court of the United States had prohibited intentional racial discrimination in jury selection as early as the 1880 case of strauder v. West Virginia,the practice of selecting so-called elite or blue-ribbon juries provided a convenient way around this and other antidiscrimination laws.

The system also failed to regularly include women on juries until the mid-20th century. Although women first served on state juries in Utah in 1898,it was not until the 1940s that a majority of states made women eligible for jury duty. Even then several states automatically exempted women from jury duty unless they personlly asked to have their names included on the jury list. This practice was justified by the claim that women were needed at home, and it kept juries unrepresentative of women through the 1960s.

In 1968, the Congress of the United States passed the Jury Selection and Service Act, ushering in a new era of democratic reforms for the jury.This law abolished special educational requirements for federal jurors and required them to be selected at random from a cross section of the entire community. In the landmark 1975 decision Taylor v. Louisiana, the Supreme Court extended the requirement that juries be representative of all parts of the community to the state level. The Taylor decision also declared sex discrimination in jury selection to be unconstitutional and ordered states to use the same procedures for selecting male and female jurors.

36.From the principles of theUS jury system,welearn that ______

[A]both litcrate and illiterate people can serve on juries

[B]defendants are immune from trial by their peers

[C]no age limit should be imposed for jury service

[D]judgment should consider the opinion of the public

37.The practice of selecting so—called elite jurors prior to 1968 showed_____

[A]the inadcquavy of antidiscrimination laws

[B]the prevalent discrimination against certain races

[C]the conflicting ideals in jury selection procedures

38.Even in the 1960s,women were seldom on the jury list in some states because_____

[A]they were automatically banned by state laws

[B]they fell far short of the required qualifications

[C]they were supposed to perform domestic duties

[D]they tended to evade public engagement

39.After the Jury Selection and Service Act was passed.___

[A]sex discrimination in jury selection was unconstitutional and had to be abolished

[B]educational requirements became less rigid in the selection of federal jurors

[C]jurors at the state level ought to be representative of the entire community

[D]states ought to conform to the federal court in reforming the jury system

40.in discussing the US jury system,the text centers on_______

[A]its nature and problems

[B]its characteristics and tradition

[C]its problems and their solutions

[D]its tradition and development

Section Ⅲ Translation

46.Directions:

In this section there is a text in English .Translate it into Chinese. Write your translation on ANSWER SHEET2.(15points)

“Suatainability” has become apopular word these days, but to Ted Ning, the concept will always have personal meaning. Having endured apainful period of unsustainability in his own life made itclear to him that sustainability-oriented values must be expressed though everyday action and choice.

Ning recalls spending aconfusing year in the late 1990s selling insurance. He’d been though the dot-com boom and burst and,desperate for ajob,signed on with a Boulder agency.

It didin’t go well. “It was a really had move because that’s not my passion,” says Ning, whose dilemma about the job translated, predictably, into a lack of sales. “I was miserable, I had so much anxiety that I would wake up in the middle of the night and stare at the ceiling. I had no money and needed the job. Everyone said, ‘Just wait, you’ll trun the corner, give it some time.’”

翻译参考

“坚持不懈”如今已成一个流行词汇，但对TedNing而言，这个概念一直有个人含义，经历了一段痛苦松懈的个人生活，使他清楚面向以坚持不懈为导向的价值观，必须贯彻到每天的行动和选择中。

Ning回忆起20世纪90年代末期卖保险的那段迷茫时光，他通过蓬勃兴起的网络疯狂地找工作，并且与Boulder代理机构签了约。

事情进展并不顺利，TedNing说到：“那真是个糟糕的选择，因为我对此没有激情，”可以预料，他把工作中的矛盾能解释为没有业务。Ning说：“我很痛苦渴望午夜起来盯着天花板，我没钱，我需要工作，每个人都说‘等吧，只要有耐心会好转的。’”

47. Directions:

You have just come back from the U.S. as a member of a Sino-American cultural exchange program. Write a letter to your American colleague to

1) Express your thanks for his/her warm reception;

2) Welcome him/her to visit China in due course.

You should write about 100 words on ANSWER SHEET 2.

Do not sign your own name at the end of the letter. Use “Zhang Wei” instead.

Do not write your address. (10 points)

Dear xxx,

I would like to convey my heartfelt thanks to you for your kindness to receive me when I participated in an exchange program in USA.

Your generous help made it possible that I had a very pleasant stay and a chance to know American cultures better. Besides, I think it is an honor for me to make friends with you and I will cherish the goodwill you showed to me wherever I go. I do hope that you will visit China one day, so that I could have the opportunity to repay your kindness and refresh our friendship.

I feel obliged to thank you again.

Sincerely yours,

Zhang Wei

48. Directions:

In this section, you are asked to write an essay based on the following chart. In your writing, you should

1) Interpret the chart and

2) Give your comments.

You should write at least 150 words.

Write your essay on on ANSWER SHEET 2. (15 points)

In this chart, we can see the mobile phone subscriptions in developed countries have a steady and slight increase from 1990 to 2007 and then remain constant in 2008. Meanwhile the mobile phone subscriptions in developing countries have witnessed a slow increase from 1990 to 2004 and then a great surge from 2004 to 20007: the biggest surge happens from 2005 to 2006.

This chart reflects different developing modes of mobile phone industry in developed and developing countries. The developed countries have a limited number of populations, most of whom are well-educated. Therefore, the spreading of the mobile phone service is efficient and soon the market is saturated. Also at the beginning the developed countries have more people who can afford this service. The developing countries have a large population who keeps a large demand for mobile service. As the mobile phone service becomes cheaper and cheaper, the increasing customers subscribe to benefit from this service.

As discussed above, it is not surprising to see this change. In my opinion, this trend that the number of mobile-phone subscriptions is increasingly increasing will continue for a while in the future.

2010年考研英语二真题答案：

21 D 22 A 23 B 24 C 25 C

26 A 27 C 28 D 29 D 30 B

31 A 32 A 33 D34 C 35 B

36 A 37 C 38 C 39 C 40 D

新题型

F T T T F