The ony thing people are interesed in today is earing more money

　　Once upon a time there lived a beautiful young woman and a handsome young man. They were very poor, but as they were deeply in love, they wanted to get married. The young people’s parents shook their heads. “You can’t get married yet.” They said. Wait till you get a good job with good prospects. So the young people waited until they found good jobs with good prospects and they were able to get married. They were still poor, of course, they didn’t have a house to live in or any furniture, but that did’t matter. They young man had a good job with good prospects, so large organizations lent him the money he needed to buy a house, some furniture, all the latest electrical appliances and a car. The couple lived happily ever after paying off debts for the rest of their lves. And so ends another modern romantic fable.

We live in a materialistic society and are trained from our earlist years to be acquistive. Our possessions, yours and mine are clearly labeled from early childhood. When we grow old enough to earn a living, it does not surpise us to discover that success is measured in terms of the money you earn. We spend the whole of ourlives keeping up with our neighbors, the Joneses. If we buy a new television set , Jones is bound to buy a bigger and better one. If we buy a new car, we can be sure that Jones will go one better and get two new cars: one for his wife and one for himself. The most amusing thing about this game is that Joneses and all the neighbors who are struggling frantically to keep up with them are spending borrowed money kindly provided, at a suitable rate of interest, of course, by friendly banks, insurance companies, etc.

 It is not only affluent societies that people are obsessed with the idea of making more money. Consumer goods are desirable everywhere and modern industry deliberately sets out to create new  markets. Gone are the days when industrial goods were made to last forever. The wheels of industry must be kept turning. Built-in obsolescence provides the means; goods are made to be discarded. Cars get tinnier and tinnier. You no sooner acquire this year’s model than you are thinking about its replacement.