Directions: There are 20 blanks in the following passage. For each blank there are four choices marked [A], [B], [C] and[D] on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the center.
　　注意：此部分试题请在答题卡2上作答
　　Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 62 it operates, and by federal and local g0vemments. Public image is controllable 63 considerable extent, just as the product, price, place, and promotional efforts are.
　　A firm’s public image plays a vital role in the 64 of the firm and its products to employees, customers, and to such outsiders 65 stockholders, suppliers, creditors ,government officials, as well as 66 special groups. With some things it is impossible to 67 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 68 it will undoubtedly find 69 from employees who see their jobs 70 . On the other hand, high and service standards should bring almost complete approval, 71 low and 72 claims would be widely looked down up on. A firm’s public image, if it is good, should be
　　treasured and protected. It is a valuable 73 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, it is not easily 74 or imitated by competitors. Such an image may enable a firm to 75 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 76 creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings 77 than other firms in the same industry with such a good reputation and public image.
　　A number of factors affect the public image of a corporation. 78 include physical 79 , contacts of outsiders 80 company employees, product quality and dependability, prices 81 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
　　62.
　　[A] which
　　[B] what
　　[C] where
　　[D] whom
　　63.
　　[A] in
　　[B] within
　　[C] on
　　[D] to
　　64.
　　[A] attraction
　　[B] attachment
　　[C] affection
　　[D] generalization
　　65.
　　[A] and
　　[B] with
　　[C] as
　　[D] for
　　66.
　　[A] converse
　　[B] diverse
　　[C] reverse
　　[D] universe
　　67.
　　[A] satisfy
　　[B] treat
　　[C] amuse
　　[D] entertain
　　68.
　　[A] so
　　[B] then
　　[C] thus
　　[D] but
　　69.
　　[A] support
　　[B] identification
　　[C] compliment
　　[D] resistance
　　70.
　　[A] ensured
　　[B] promoted
　　[C] threatened
　　[D] unemployed
　　71.
　　[A] because
　　[B] while
　　[C] though
　　[D] when
　　72.
　　[A] false
　　[B] fake
　　[C] artificial
　　[D] counterfeit
　　
　　73.
　　[A] fortune
　　[B] asset
　　[C] possession
　　[D] property
　　74.
　　[A] countered
　　[B] defeated
　　[C] repelled
　　[D] compelled
　　75.
　　[A] pay
　　[B] get
　　[C] order
　　[D] charge
　　76.
　　[A] favorite
　　[B] prosperous
　　[C] favorable
　　[D] prospective
　　77.
　　[A] rate
　　[B] ratio
　　[C］ ration
　　[D] interest
　　78.
　　[A] These
　　[B] They
　　[c] that
　　[D] It
　　79.
　　[A] appliances
　　[B] equipment
　　[C] devices
　　[D] facilities
　　80.
　　[A] on
　　[B] with
　　[C] in
　　[D] along
　　81.
　　[A] relative
　　[B] related
　　[C] reliable
　　[D] reconcilable

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