An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goalsandpolicies.Publicrelations specialists -- also 62to as communications specialists and media specialists,63other titles -- serve as 64 for businesses, nonprofit organizations, universities, hospitals, and 65 organizations, and build and66positive relationships with the public.67 manager recognize the importance of good public relations 68the success of their organizations,they69rely on public relation specialists for advice 70the strategy and policy of such programs.
　　Public relations specialists 71organizational functions such as media, community consumer, industry, and governmental relations political72 ;interest-group representation conflict mediation; and employee and investor relations. They do 73 than tell the organizations' story. They 74 understand the attitude and concerns of community, consumer employee, and public interest groups and establish and maintain 75relationships with them and with 76 from print and broadcast journalism.
　　Public relations specialists draft press 77 and contact people in the 78 who might print or broadcast their materials. Many radio of television special reports, newspaper stories and magazine articles start at the desks of public relations specialists.79 the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public80such as health energy, or the environment, and81an organization does to advance it.
　　62. [A] referred [B] related [C] associated [D] attached
　　63. [A] within [B] among [C] between [D] around
　　64. [A] sponsors [B] advocates[C] contributors [D] performers
　　65. [A] other [B] another [C] any [D] all
　　66. [A] contain [B] entertain　　[C] maintain [D] sustain
　　67. [A] But [B] So　　[C] While [D] As
　　68. [A] to [B] for　 [C] of [D] in
　　69. [A] sincerely [B] dominantly 　　[C] increasingly [D] presumably
　　70. [A] at [B] on　　[C] from [D] over
　　71. [A] handle [B] settle　　[C] cope [D] tackle
　　72. [A] struggles [B] battles　[C] conflicts [D] campaigns
　　73. [A] rather [B] other　[C] more [D] less
　　74. [A] can [B] may　[C] must [D] will
　　75. [A] cooperative [B] alternative　[C] supportive [D] subordinate
　　76. [A] negotiators [B] inferiors　　[C]colleagues[D]inferiors
　　77. [A] publications [B] circulation[C] exposure [D] releases
　　78. [A] departments [B] media [C] industry [D] states
　　79. [A] Rarely [B] Partially [C] Sometimes [D] Mostly
　　80. [A] event [B] case [C] incident [D] issue
　　81. [A] why [B] that [C] how [D] what

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