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    Cloze 3
   
    Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? (1) -- an event takes place, newspapers are on the streets (2) -- the details. Wherever anything happens in the world, reports are on the spot to (3) -- the news.
   
    Newspapers have one basic (4) --, to get the news as quickly as possible from its source, from those who make it to those who want to (5) -- it. Radio, telegraph, television, and 6 inventions brought competition for newspapers. So did the development of magazines and other means of communication. (7) --, this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the (8) -- and thus the efficiency of their own operations. Today more newspapers are (9) -- and read than ever before. Competition also led newspapers to branch outsintos many other fields. Besides keeping readers (10) -- of the latest news, today's newspapers (11) -- and influence readers about politics and other important and serious matters. Newspapers influence readers' economic choices (12) -- advertising. Most newspapers depend on advertising for their very (13) --. Newspapers are sold at a price that (14) -- even a small fraction of the cost of production. The main (15) -- of income for most newspapers is commercial advertising. The (16) -- in selling advertising depends on a newspaper's value to advertisers. This (17) -- in terms of circulation. How many people read the newspaper? Circulation depends (18) -- on the work of the circulation department and on the services or entertainment (19) -- in a newspaper's pages. But for the most part, circulation depends on a newspaper's value to readers as a source of information (20) -- the community, city, country, state, nation, and world—and even outer space.
   
    1.A.Just when      B. While      C. Soon after      D. Before
   
    2.A.to give      B. giving      C. given      D. being given
   
    3.A.gather      B. spread      C. carry      D. bring
   
    4.A.reason      B. cause      C. problem      D. purpose
   
    5.A.make      B. publish      C. know      D. write
   
    6.A.another      B. other      C. one another      D. the other
   
    7.A.However      B. And      C. Therefore      D. So
   
    8.A.value      B. ratio      C. rate      D. speed
   
    9.A.spread      B. passed      C. printed      D. completed
   
    10.A.inform      B. be informed      C. to be informed      D. informed
   
    11.A.entertain      B. encourage      C. educate      D. edit
   
    12.A.on      B. through      C. with      D. of
   
    13.A.forms      B. existence      C. contents      D. purpose
   
    14.A.tries to cover      B. manages to cover     C. fails to cover      D. succeeds in
   
    15.A.source      B. origin      C. course      D. finance
   
    16.A.way      B. means      C. chance      D. success
   
    17.A.measures      B. measured      C. Is measured      D. was measured
   
    18.A.somewhat      B. little      C. much      D. something
   
    19.A.offering      B. offered      C. which offered      D. to be offered
   
    20.A.by      B. with      C. at      D. about