来源:大学英语四级 发布时间:2013-02-02 大学英语四级辅导视频 评论
距离2012年12月四六级考试越来越近,现在正是四六级考生复习冲刺的黄金时期。为了助大家取得好成绩,新东方在线四六级频道为考生网罗了四六级辅导名师,整合了各题型备考资料,给你一站式学习体验。
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Cloze 18
A great deal of the knowledge we have about household goods 1 largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of 2 we already know about. 3 you wanted to buy a washing-machine, it is more than likely you would obtain details regarding 4 , price, etc, from an advertisement.
Lots of people 5 that they never read advertisements, but this 6 may be seriously doubted. It is 7 possible not to read advertisements these days. And what 8 they often are, too! Just think what a railway station or a newspaper 9 be like without advertisements. Would you enjoy 10 at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a 11 to a drab wall or a newspaper 12 of the daily ration of calamities.
We must not forget, 13 , that advertising makes a positive contribution to our 14 . Newspapers, commercial radio and television companies could not survive without this 15 of revenue. The fact that we pay so 16 for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the “small ads.” 17 are in virtually every newspaper and magazine. What a tremendously useful 18 they perform for the community! Just about anything can be accomplished through these columns. No other item in newspaper provides such entertaining reading or offers such a deep 19 into human nature. It’s the best advertisement for advertising 20 is!
1. A. obtains B. requires C. gains D. derives
2. A. these B. that C. ones D. one
3. A. Granted B. Provided C. Supposing D. Given
4. A. performance B. act C. character D. organ
5. A. suspect B. pretend C. deny D. doubt
6. A. announcement B. anxiety C. notice D. claim
7. A. nearly B. probably C. hardly D. positively
8. A. interesting B. attracting C. pleasing D. fun
9. A. will B. should C. can D. would
10. A. gazing B. glancing C. peering D. staring
11. A. similarity B. distinction C. difference D. mark
12. A. lack B. full C. short D. free
13. A. too B. however C. either D. therefore
14. A. clothes B. attitude C. judgement D. pockets
15. A. source B. origin C. resource D. project
16. A. much B. little C. more D. few
17. A. as B. what C. that D. which
18. A. operation B. responsibility C. service D. courage
19. A. personality B. intelligence C. sense D. insight
20. A. it B. there C. what D. that
18. DCBAB DCDDA CBCDA BDCDB
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