BEC高级精讲班第7讲讲义
　　Homework review
　　学习重点
　　 1． Homework review
　　2． Vocabulary study
　　3． Visions
　　4． Predictions
　　5． Reality
　　6． Oral practice
　　7． Business passage reading
　　8． Homework
　　I. Homework review
　　1.
　　(1)
　　Dear Mr Zhang
　　Thank you for your letter dated 9 October, outlining the initial plan of our exhibition “IKEA: Funiture for Better Life”.
　　We appreciate your dedication to the plan and are deeply impressed by its highlighted inspirations. Unfortunately, your work will be replaced by our department. In fact, it is desirable if we capitalize on this opportunity to hone our skills in dealing with trade fairs. Then, the board has approved the change and the role was allocated to me to finalize establishing a specialized fair-dealing team in our department last week. More importantly, due to the recent fall in turnover, we find it hard to earmark 50,000RMB for your tailor-made plan. Thus it is definitely unfair if you continue the work and get underpaid in the end.
　　Despite the alteration, your dedication is by no means a waste. The retainer is guaranteed, which will be transferred, together with a special bonus of 2.000RMB to your bank account in this week.
　　In addition, I would be very grateful if you share with me the latest development about the exhibition, including the location of the stands and some relevant charges, or can you possibly tell me how to contact people from the organizing committee?
　　No words can fully extend my apologies for the inconvenience caused by the change.
　　Should you have any further problems, please do not hesitate to phone on 3456789.
　　Yours sincerely,
　　Hu Yiting
　　Assistant Manager of Marketing Department
　　(2)
　　Dear Mr Brown
　　Further to the organization of our product exhibition, I regret to inform you that we have to terminate our cooperation.
　　For one thing, the fresh products to be launched are the result of our recent research with top-drawer technology in the market. Therefore, we have to keep all information about the products within the company, ensuring that our competitors have no access to it before the show and we can enjoy a big edge over rivals. Accordingly, I am assigned to take over full responsibility to organize the exhibition instead of you.
　　For another, the budget on products exhibition has been reduced, which was due to our sizeable investment on research of the new products. We have to do much work by ourselves to reduce the costs. However, I can assure you that you will get full payment for the great efforts you have made on this work.
　　I am sorry again for any inconvenience this has caused. Besides, I would be grateful if you could offer me information about current situation of the arrangement. Would it be possible for you to tell me how many stands you have booked and their sizes?
　　I look forward to hearing from you soon.
　　Yours sincerely
　　Mary Li
　　Marketing Department
　　 2.
　　 Channels of Distribution of our Products for 1994 and 1995
　　The two pie charts show the proportions of the sales three types of shop handled in 1994 and 1995.
　　In 1994, 48.1% of our products were sold by large Supermarkets/Hypermarkets, 46.5% by small, family-run shops, and 5.4% through other outlets.
　　In 1995, the Supermarket/Hypermarket share increased by some 11% to 59.6%. The small, family-run shops share decreased by just over 11% to 35.3% and the other outlets held more or less steady, with a drop in share of only 0.3%.
　　The figures show that the large Supermarkets/ Hypermarkets took more of our goods than our other retailers and their sales represented well over 50% of our total sales.

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