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　　BEC高级精讲班第13讲讲义
　　Homeworkreview
　　I. Homework review
　　 mentality noun[countable]
　　plural mentalities
　　a particular attitude or way of thinking, especially one that you think is wrong or stupid 思维，理念
　　a get-rich-quick mentality 迅速致富的想法
　　I can’t understand the mentality of the people who are behind this kind of violence. 我不能理解那些制造暴乱的人们的想法。
　　ethical adjective [no comparative]
　　1 relating to principles of what is right and wrong 道德的
　　ￚsynonym moral
　　ethical issues/questions/problems
　　The use of animals in scientific tests raises difficult ethical questions. 用动物做科学实验引起了非常困难的道德问题。
　　The president must have the highest ethical standards. 总统必须是具有高度道德标准的人。
　　2 morally good or correct合乎道德标准的
　　ￚ反义词 unethical
　　I don’t think it’s ethical for you to accept a job you know you can’t do. 我认为对于你来说，接受这份你很清楚不能胜任的工作是不道德的行为。
　　ethical investment policies 符合道德标准的投资政策
　　(=investing only in businesses that are considered morally acceptable)
　　ￚethically adverb
　　tactic noun [countable]
　　1 a method that you use to achieve something　达成目的方法
　　a tactic employed to speed up the peace process 加速和平进程的方法
　　Republicans accuse Democrats of using delaying tactics (=something you do in order to give yourself more time) to prevent a final vote on the bill. 共和党人指责民主党使用拖延战术阻止对该法案进行投票表决。
　　Shock tactics are being used in an attempt to stop drink drivers.　惊吓的方法被用来制止那些酒后驾车的司机。
　　2 tactics [plural] the science of arranging and moving military forces in a battle 军事术语：战术
　　Ø five reviews of business books
　　Ø
　　1. The will to succeed is the most important factor in success.
　　2. People in different jobs and positions can all learn how to make other people change their minds.
　　3. Not all good ideas involve spending a lot of money.
　　4. Even when times are hard, growth is not impossible.
　　5. You can achieve more than people think you can.
　　6. You can get what you want in business, without lowering your moral standards.
　　7. Improvement can be achieved through following a daily system.
　　8. You can find out how to make a fortune.
　　Norbert Starr’s Positive Action Plan
　　Norbert Starr
　　Norbert Starr’s Positive Action Plan is an invaluable source of inspiration, motivation and ideas. For each day of the year, a quotation from Starr – many drawn from previously unpublished material – is followed by further instruction and a detailed plan of action for putting the concepts into practice. Each month has a theme, so that progress is organized and consistent; April, for instance, is ‘Goal Setting’ and May follows logically with ‘Action!’ Starr’s advice comes from many years in business, which is what makes it the most valuable available.
　　7. Improvement can be achieved through following a daily system.
　　1001 Ways to Promote Your Business
　　Geoffrey and John Behr
　　Nowadays it is your responsibility to take the initiative in promoting your business. This book is full of innovative and unusual promotional ideas that carry the added benefit of being inexpensive. By using these tried and tested techniques you will realize how easy it is to exceed your customers’ expectations and make your product, service or event worth talking about.
　　3. Not all good ideas involve spending a lot of money.
　　5. You can achieve more than people think you can.
　　The Million Dollar Mentality
　　Jemima Tate
　　Writer and business expert Jemima Tate reveals how millionaires think and what drives them to be best. Her philosophy is simple: millionaires are no different from anyone else and given the desire and determination to improve the quality of their lives, virtually anyone can realize their dreams. Tate provides the vital ingredients that can lead to financial independence and reveals the secrets of becoming seriously rich. This book will inspire anyone who wants to work towards millionaire status.
　　1. The will to succeed is the most important factor in success.
　　8. You can find out how to make a fortune.
　　Using the Power of Influence
　　Meg Carbery
　　Meg Carbery shows readers how to survive and prosper in the rapidly changing business and social environment by providing a comprehensive guide to techniques of persuasion at work which are both ethical and effective. This book is a comprehensive repertoire of professional influencing skills which will serve the needs of managers, leaders, professionals and sales people and those concerned with influencing the behaviour of employees – who may be better qualified than themselves!
　　2. People in different jobs and positions can all learn how to make other people change their minds.
　　6. You can get what you want in business, without lowering your moral standards.
　　The Flexible Company
　　Darren Mackle
　　Companies need to continually adapt to changing conditions in order to survive. But if you want more than mere survival you’ll need more than automatic reactions and conventional wisdom. This highly practical guide recognizes the problems of doing business in periods of recession and offers tested strategies and tactics for creating growth through reinvention. Using his own business as a case study, Mackie shows how to reinvent your enterprise, expand your client base and market your products more effectively.
　　4. Even when times are hard, growth is not impossible.
　　答案：
　　 D B E B D A C

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