BEC高级精讲班第14讲讲义

来源:商务英语    发布时间:2013-01-20    商务英语辅导视频    评论

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  BEC高级精讲班第14讲讲义
  Homeworkreview
  I. Homework review
  l Read this text from a business magazine.
  A successful businesswoman
  Laura Ashley’s multi-million pound success came about almost by accident when she was a young married woman, pregnant with her first child. She designed some scarves at home because she was bored. 0 H Ashley’s designs now decorate houses all round the world.
  H. Those simple home-made items represented the beginning of a business empire which is now well known to millions.
  She was born in Wales in 1925 but moved to London in 1949 when she got married, and at first she was content to take on the traditional housewife’s role. “The idea of having four babies, cooking, sewing and looking after the home suited me perfectly.” 9 What began as a hobby quickly became a successful business as she began to receive orders from a number of large London shops. It didn’t stop there: in the 1950s, when most of society was looking forward to the space age, Laura Ashley made a fortune by looking back to past centuries, searching out old designs to decorate a variety of clothes and household furnishings. 10 Soon they were being shipped abroad in large quantities and she began to sell them from her own shop.
  C. All that changed when she became interested in printing fabrics.
  G. These traditional products created a huge wave of demand from the USA and elsewhere.
  In 1961 she moved her business to her native region of Wales, where the operation grew to dominate the town of Carno. 11 A second one was establishing some years later in The Netherlands.
  F. When its railway station closed, Ashley converted it into a factory.
  Throughout her life and despite the multinational success of her business, Ashley remained a traditional housewife at heart. 12 She saw the workplace as a kind of home, and her employees enjoyed unusually good working conditions; for example, there were no night shifts and the working week ended at midday on Friday. Even as the company grew, employees still had a say in how it was run. As she said, “our success is due to people. It is our employees who come first.” 13 They, of course, have profited from that – as have many others with a stake in the company. The business is now large and successful, with a sophisticated management team. To this day, though, the products remain traditional and all the shops are still decorated like 19th century houses.
  A. Her company reflected the traditional values she admired.
  D.When the company was floated on the stock market, many of them opted to become shareholders.
  By 1995, the year she died, the business had grown so much that she had decide to remain involved only in the area of design. 14 She had never set out to become a businesswoman, but last year the company she started as a hobby reported a turnover of £332 million, with a pre-tax profit of £3.8 million. That’s not bad for a business that started a t a kitchen table!
  B. The creative side of things was what she had always enjoyed most.
  C G F A D B

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