试题 8
　　PART TWO
　　Questions 8 – 12
　　1 Read the following text.
　　2 Choose the best sentence from the list on page 36 to fill each of the gaps.
　　3 For each gap 8 – 12 mark one letter A – I on your Answer Sheet.
　　4 Do not mark any letter twice.
　　Marketing
　　In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ .
　　Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
　　The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ or what the market for the product is ---- before production begins.
　　Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour. ____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.
　　Example: C
　　A. It subscribes to the notion that production can be economically justified only by consumption.
　　B. Marketing was the task of figuring out how to sell the product.
　　C. Marketing is as important in today’s economy as the production of goods and services.
　　D. Production, on the other hand, is mostly an engineering problem.
　　E. Such markets must be created and stimulated by managers.
　　F. This is very different from making a product and then thinking about how to sell it.
　　G. More than half the cost of consumer goods can be traced to marketing activities.
　　H. In addition to sales promotion, marketing also involved the physical distribution of the
　　product to the places where it was actually sold.
　　I. Instead of concentrating solely on production, the company must consider the desires of the
　　consumer.
　　答案：Questions 8 - 12: H, A, F, I, D
　　试题 9
　　PART TWO
　　Questions 8 - 12
　　1 Read this advertisement about business book reviews.
　　2 Choose the best sentence from the opposite page to fill each of the gaps.
　　3 For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
　　4 Do not mark any letter twice.
　　Special Introductory Offer!
　　Gain a working knowledge of the top
　　Business books – rapidly and easily
　　Now you can read the best business books - in just 15 minutes each!
　　It＇s the executive dilemma of the Nineties: information overload. ____(example).____ There should be a simpler way to keep track of the latest ideas. And there is.
　　A systematic solution:
　　Suppose you had an assistant who screened and selected only the quality books for you. ____ (8)____ . So you could obtain a working knowledge of the book’s contents in a fraction of the time. Now you can have that assistant with Executive Book Summaries. Every month, you receive quick-reading, time-saving summaries of the best new business books. ____(9)____ . This means that rather than taking five to ten hours to read, it takes just 15 minutes!
　　How you＇ll benefit.
　　Executive Book Summaries, designed for the busy executive, are a solution to the growing management problem of too much to read and too little lime to do it.
　　1 Improve your business confidence.
　　You gain a real understanding of the key points of the best new business books.
　　2 Learn more, remember more.
　　We＇ve taken account of extensive research into the memory functions of the human brain ____(10)____ .
　　3 Get ideas you can use.
　　____(11)____ . In a summary, these ideas are more accessible and ‘actionable’.
　　4 Cut hundreds of hours off your reading load.
　　How often have you opened a new book with great expectations - only to find it a huge disappointment? ____(12)____
　　The books we summarise cover just about every subject you need to know, from management techniques to guidance on your career.
　　A) These introductory texts are the most important books and using them can pay big dividends.
　　B) Discover practical tips and techniques you can apply without delay.
　　C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
　　D) According to studies published in psychology journals, you retain the content of a summary better than a book.
　　E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
　　F) With the breadth and depth of knowledge gained from books, it is less likely that you＇ll be caught off guard.
　　G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
　　H) There＇s a sample of the superb business titles that we summarise for you.
　　I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
　　答案：8.E 9.G 10.D 11.B 12.C